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This will hide itself!
This will hide itself!
YELLOW CARD COUPON
YELLOW CARD COUPON
Brands fight for attention during the world’s most watched sport, the FIFA World Cup, where every moment is high stakes.
To prove Best Buy is the place for excitement and discovery, we revealed that its iconic yellow tag looks exactly like a yellow card, turning every tense moment into a live coupon and every game into something to discover.
Brands fight for attention during the world’s most watched sport, the FIFA World Cup, where every moment is high stakes.
To prove Best Buy is still relevant, we turned its iconic yellow tag into a yellow card that becomes a live coupon the second it’s raised, putting the brand back in the game.
In Collaboration with Jessie Ko
Bronze | 2x Merit | Young Ones Student Awards
In Collaboration with Jessie Ko
Young Ones 2026 Best Buy Brief
