Penguin Random House x Monotype D&AD 2026 Brief
THE READING TEST
In Collaboration with Anette Der Minassan & Dominic Badilla
In Collaboration with Anette Der Minassan & Dominic Badilla
How can Penguin Random House and Monotype adapt to the ever-changing consumption of words and stories when Gen Z is so used to reading captions, chats and headlines?
By creating an instinctive challenge for them to face!
A type-led, reimagined, Snellen test with passages of iconic Penguin Random House published books replacing the seemingly random letters, will challenge our reader’s habits of reading short-form content.
By placing our Reading Test in spaces where readers have nothing to do but wait and glance, we draw in their competitive spirit and remind them of the power of stories.
How can Penguin Random House and Monotype adapt to the ever-changing consumption of words and stories when Gen Z is so used to reading captions, chats and headlines?
By creating an instinctive challenge for them to face!
A type-led, reimagined, Snellen eye test with passages of iconic Penguin Random House published books replacing the seemingly random letters, will challenge our reader’s habits of reading short-form content.
By placing our Reading Test in spaces where readers have nothing to do but wait and glance, we draw in their competitive spirit and remind them of the power of stories.
This will hide itself!