HARD ROCK BET IS HERE

HARD ROCK
BET IS HERE

To launch the Hard Rock Bet Casino app in Toronto, we’ll bring the spectacle, anticipation and play of casino gaming to the city with custom digital OOH that turns Toronto into part of the game.

Talked about in: Little Black Book, Strategy, Roast Brief US

Casino gaming is built on spectacle, anticipation and play. To launch the Hard Rock Bet Casino app in Toronto, “Hard Rock Bet is Here” brought that energy to life across the city with custom digital OOH designed for each space. Motion, scale and gamification turned the city into part of the game.

Talked about in: Little Black Book, Strategy

Agency: Memory

CCO: Ian Mackenzie

CD: Colin Craig, Sam Cote, Ryan Dzur

ACD: Sam Mussa, David Weaver

Art Director: Vivian Si Zeng

Production: Alter Ego